How to Preorder the iPhone 17 and Get It on Day One
Apple's big event just wrapped, and they've officially unveiled the new iPhone 17 series. This includes a new, slimmer model called the iPhone Air, as well as the standard iPhone 17, the iPhone 17 Pro, and the premium iPhone 17 Pro Max. The event also brought news of the Apple Watch Series 11, the Apple Watch Ultra 3, and the AirPods Pro 3.
The new iPhones come in a variety of styles and prices, which we’ve outlined below. Since they're on the pricier side, we'll also keep you updated on any launch deals and trade-in offers as they become available.
Be sure to check back for the latest ways to save. And don't forget to get a compatible case for your new phone!
Preordering the iPhone 17
You can preorder the iPhone 17 series starting this Friday, Sept. 12. We've gathered all the places you can get yours below and will add more as they're announced.
When Do They Launch?
The iPhone 17 series was announced on Sept. 9. Preorders begin this Friday, Sept. 12, through the Apple Store and select retailers and carriers. The phones are set to ship and become available in stores on the official launch date, Sept. 19.
What's New with the iPhone 17 Series?
Our experts will be putting these new phones to the test, but we're already expecting some of them to land on our "best phones of 2025" roundup.
A few highlights include:
- A new A19 chip in the standard iPhone 17, with a more powerful A19 Pro chip in the Pro and Air models.
- The base storage has been doubled from 128GB to a starting 256GB.
- The new iOS 26 and its "Liquid Glass" feature, which gives the interface a fresh look. If you don't love it, don't worry—the classic light and dark modes are still available.
How Much Does the iPhone 17 Series Cost?
Prices vary by model and storage, but here’s the starting price for each:
- iPhone 17: From799(£799,AU1,399)
- iPhone Air: From999(£999,AU1,799)
- iPhone 17 Pro: From1,099(£1,099,AU1,999)
- iPhone 17 Pro Max: From1,199(£1,199,AU2,199)
What Colors Are Available?
- iPhone Air: Space black, cloud white, light gold, and sky blue.
- iPhone 17: Lavender, mist blue, sage, white, and black.
- iPhone 17 Pro and Pro Max: Silver, cosmic orange, and deep blue.
How to Preorder
To preorder, you can head to select online retailers and carriers starting Sept. 12 at 8 a.m. ET (5 a.m. PT). We've listed the preorder links above.
Here’s a quick guide to the process:
- Choose your model, color, and storage.
- Decide if you want to trade in an older iPhone for credit. Apple offers up to $700, and some carriers offer up to $1,100, which could make your new phone free.
- Select a carrier and add-ons like AppleCare Plus.
- Add to your bag, enter your payment info, and complete the purchase.
Trade-in Offers Explained
There are a few ways to save with a trade-in.
- Carrier Deals: Some carriers offer huge discounts (up to $1,100) with an eligible trade-in, though these often require a new contract.
- Retailer Programs: Some stores offer trade-in programs that give you a gift card instead of a discount on your new phone. While these deals might not be as big, they're a great option if you don't want to be locked into a contract.