AT&T Launches amiGO Jr. Phone: The First Smartphone for Kids

Giving your kid their first smartphone is a huge milestone, but let’s be honest—it’s also a massive source of anxiety. We all want the peace of mind that comes with being able to reach them, but nobody wants to hand a ten-year-old the keys to the entire internet all at once.

AT&T is finally bridging that gap.

They’ve just launched the AT&T amiGO™ Jr. Phone, and it’s specifically designed for those "in-between" years when they need a phone, but aren't quite ready for a standard one.

Finding the Sweet Spot Between Safety and Sanity

If you feel stuck, you’re not alone. Most of us just want a way for our kids to call after practice without them falling down a social media rabbit hole at 2:00 AM. AT&T’s own research shows that 70% of parents are looking for exactly that: a device focused on emergency calls and location tracking.

The best part? You don't have to sign up for some obscure "kid-safe" carrier. You can keep everything on your existing AT&T plan.

Real Samsung Hardware, Total Parental Control

This isn't some plastic toy; it’s a high-quality device built by Samsung, so it can actually handle the wear and tear of daily life. The real "magic," though, happens on your phone via the amiGO app.

Here’s how it actually works in the real world:

• The "Gatekeeper" Feature: If your kid tries to download an app, you get a notification. It doesn’t happen unless you tap "Yes."
• Safe Zones: You can set a perimeter around school or home and get a quick ping when they arrive or leave.
• Digital Bedtime: You can remotely lock the device during school hours or at night, so they’re actually focusing on class (or sleeping).

Peace of Mind That Doesn't Break the Bank

Usually, when you see "specialized tech," you expect a premium price tag. But AT&T is making this an easy "yes."

The Deal: You can grab the amiGO™ Jr. Phone (or the Watch 2) for just $2.99/month with no trade-in required.

Not Ready for a Handheld Yet?

If a phone still feels like too much responsibility, the amiGO® Jr. Watch 2 is the perfect "training wheels" option. It’s built even tougher for the playground and handles the basics: native messaging, GPS tracking, and even some built-in games to keep them active.

The Verdict

It’s clear AT&T is actually listening to parents. By offering a device that grows with your child, they’ve taken the "all or nothing" pressure out of the first-phone conversation.

If you're ready to see it in person, the full amiGO lineup is at AT&T stores and online starting today.