iPhone 17 Deals: Carriers vs. Apple — Who Has the Best Offer?

The new iPhone 17 is here, bringing with it a flood of deals from all the big carriers. On the surface, the offers can seem identical, but the fine print—from trade-in values to the required plans—can make a huge difference. Let's break down the current iPhone 17 offers from the major and smaller players in the market.
What the Deals Have in Common
All the major carriers are using the same basic playbook: big discounts delivered through a mix of trade-in credit and monthly bill credits. Instead of getting a one-time discount, you receive a credit on your bill each month for the entire 36-month payment plan. This can lower the cost of a new phone to nothing, as long as you have the right trade-in and subscribe to a premium unlimited data plan.
Verizon: Up to $1,100 Off
Verizon is offering up to $1,100 off the iPhone 17 Pro and Pro Max when you trade in an eligible phone. The biggest discount is for customers on the Unlimited Ultimate plan. For the regular iPhone 17, you can get up to $830 off. They'll even accept some devices in "any condition."
- Who it's for: People already on or willing to switch to Verizon's top-tier unlimited plan.
AT&T: The "Free Phone" Deal
AT&T is pitching a "free iPhone 17 Pro" offer. They're giving up to $1,100 in credits for the Pro models and up to $830 for the standard iPhone 17. All you need is a qualifying trade-in and an eligible unlimited plan.
- Who it's for: New and current customers who want a simple, transparent deal.
T-Mobile: The Trade-In Offer
T-Mobile is offering up to $1,100 off the iPhone 17 Pro Max with a trade-in and a premium plan. They also have offers for the standard iPhone 17 and Pro models. The full discount is spread out over a 36-month bill credit.
- Who it's for: Customers on or switching to a high-end T-Mobile plan like Go5G Next.
Smaller Carriers and Their Unique Offers
The smaller carriers, known as Mobile Virtual Network Operators (MVNOs), often provide deals that don't depend on expensive plans. They operate on the networks of the major carriers but offer their own pricing and promotions.
- Xfinity Mobile and Spectrum Mobile: These companies offer deals that often require you to be a cable internet customer. Xfinity Mobile has a deal with a new line activation that can get you a deep discount on the iPhone 17 and iPhone 17 Pro Max with a trade-in. Spectrum Mobile is also offering deals, though their promotions may be more modest in comparison. They often have promotions for existing customers looking to upgrade.
- Visible: This carrier, which runs on Verizon's network, often has deals that include a gift card or other perks with a new line activation, rather than a monthly bill credit.
- Boost Mobile: Boost Mobile is known for its aggressive deals that sometimes don't require a trade-in at all, allowing customers to get a significant discount by signing up for a new plan.
- Mint Mobile: As a prepaid carrier, Mint Mobile's deals usually involve a discount on the phone when you pay for a year of service upfront, making it a good choice for those who want to avoid monthly bills.
Buying Directly from Apple
Buying your phone directly from Apple is another popular option. This approach gives you an unlocked phone, meaning it isn't tied to a specific carrier's network.
- Trade-In Program: Apple has its own trade-in program, which offers credit toward a new phone. The values are often lower than the carrier promotions (up to $700 for an eligible trade-in).
- Payment Options: Apple offers its own payment plan through Apple Card Monthly Installments, which allows you to pay for your phone over 24 months with zero interest. They also have the iPhone Upgrade Program, which includes AppleCare+ and lets you upgrade to a new phone every year after 12 payments.
- Who it's for: This is the best option for those who want the freedom to switch carriers, use a prepaid service, or travel internationally without a locked phone.
Expert Pick: The AT&T iPhone 17 Pro Deal
For most people, the best deal will be with a major carrier if you're willing to commit to a premium unlimited plan and have a good phone to trade in. The bill credits over 36 months make the phone "free" and are a simple way to get the latest tech.
While all the major carriers have similar promotions, AT&T's offer stands out for its flexibility. AT&T states that its best deals are available on a wide range of unlimited plans, not just the most expensive ones. This means you can get the iPhone 17 Pro for no cost with a trade-in, without being forced into a plan you don't need. It's a great option for both new and existing customers.
Making the Right Choice
All the big "free iPhone 17" promotions are very similar. To get the best deal, you'll need to consider a few things:
- What carrier you're with now.
- What phone you have to trade in.
- What plan you're on or are willing to get.
The best deal is the one that fits your budget, your old phone, and the carrier that has the best service where you live.
iPhone 17 Deals: Frequently Asked Questions
Q: Do I really get a free iPhone?
A: Yes and no. You don't get the phone for free upfront. Instead, you'll get monthly bill credits over 36 months that cover the full cost of the phone. If you leave the carrier early, you'll have to pay the remaining balance.
Q: Can I get a deal without a trade-in?
A: Some carriers, especially MVNOs like Boost Mobile, have promotions that don't require a trade-in. The discount will usually be smaller, but it's a good option if you want to keep your old phone.
Q: Why do I have to be on a premium plan for the best deals?
A: The carriers tie their best promotions to their most expensive plans to lock in a higher monthly payment. They make their money from the service plan, not from the phone itself.
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