Apple Leads Global Smartphone Market Share (2012-2024)

In a historic first, Apple became the leading smartphone vendor globally in 2023, commanding a 20.1% share of shipments. This success was made in part by their typically strong fourth-quarter sales.

iPhone Sales and Revenue for Apple

In Q4 2024, iPhones accounted for 23% of all new smartphones sold, generating over $200 billion in revenue for Apple's 2024 fiscal year.

While Apple retained the top spot in the overall 2024 market with nearly 19% share, this represented a slight decrease from the previous year.

Samsung Holding Second Place

Samsung remained a strong second in the 2024 global smartphone market, holding 18% of the share.

From holding only 4.3% of the smartphone vendor market in early 2010, this figure showed Samsung's remarkable growth over the years.

However, Samsung's share of the overall mobile phone market has fluctuated recently, falling below 20% in the latest recorded year, indicating a dynamic and competitive environment.

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